I’ve continued to blog for Rock Your Firefox 2-3 times a week. I was thrilled to learn that it now gets over 350,000 visitors a month–with 30,000 visitors on the most active days. That’s 3X as many visits than in April. All that comment moderation, Facebook posting and Tweeting has paid off. I’m beaming into the ether, but also know it has everything to do with Mozilla’s great developers, add-ons and the add-on team.
Some of my favorite RYFX posts include Ghostery:
and FoxSplitter
Since the spring I’ve been leading projects as a Content Strategist and/or Marketing Consultant, aligning messaging and navigation with business goals. I’m planning integrated and community marketing and social media, building social media, and choosing and directing design agencies for clients. And I contribute to business development–big fun for me. Part of this work shift has meant fewer things to post. Projects last longer, and contributions are higher-level and harder to showcase than headlines. Some of my best value-adds have been conversations. And many clients are in stealth mode. In some cases, I can share more one-on-one, so ping me if you’re curious. I can say I’ve thought about a lot about: the developer audience, online and mobile payments, crowdsourcing, social media, community management, meritocracy, green home building, open source, acquisitions, and a paradigm shift in workplace teams. And I got to know Lithium, a company one client hired to host their community and forums. I think they’re doing an interesting job with social CRM and their thinking about meritocracy and community building is worth following.
I was lucky to be invited to the Mozilla Summit and attended Women 2.0 Pitch Night, the PayPal X Developer Conference, and Chip Conley’s weekend workshop at Esalen on PEAK leadership. I’m looking forward to Add-on Con in December and Yoga Journal’s Business of Yoga Conference in January 2011.
